ALURA
Clean, Naturally Derived Beauty That Performs
Powered by plant-based science — experience our Hydrating & Strengthening Shampoo and Triple Hydration & Repair Serum. Clean, effective care for healthy hair and radiant skin.
Discover the Ingredients
What Makes ALURA Different
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Naturally Derived
Over 95% plant-based ingredients sourced from nature.
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Science-Backed Actives
Clean formulations powered by proven bioactives.
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No Harsh Additives
Free from sulfates, silicones, and parabens.
Meet Your Samples
Hydrating Botanical Shampoo (HBS)
A gentle, plant-based cleanser that strengthens, hydrates, and softens without stripping.
Hero Ingredients: Aloe Vera, Quinoa Protein, Argan Oil, Green Tea Extract.
Learn More About the Shampoo
Anti-Aging Triple Hydration Serum (THS)
Deep hydration meets clean repair to plump, smooth, and protect for youthful radiance.
Hero Ingredients: Triple-Molecular Hyaluronic Acid, Snail Mucin, Ectoin, Copper Peptide.
Learn More About the SerumHow to Use
For Hair (Shampoo)
- Apply a small amount to wet hair.
- Lather gently; rinse thoroughly (repeat if needed).
- Follow with your preferred conditioner.
For Skin (Serum)
- On clean, damp skin, apply 2–3 drops to face & neck.
- Press in gently until absorbed.
- Use morning & night; follow with moisturizer/SPF.
